Nokia Launches New Phone With Deadmau5 and Sick 4D Projection in London

Nokia takes its LUMIA 800 new product launch to a whole new dimension with a public 4D spectacle on the Thames river in London. Breakthrough marketing ideas like this is necessary to help Nokia regain some of the smartphone market share it is losing to Android devices and iPhones. Will dropping the bass and throwing an electronic light show help sales? We'll have to see... but for now watch the mindblowing event below: