Brand USA Launches Discover America Campaign with "Land of Dreams"

I am thrilled, fortunate and inspired to be a part of the team for Brand USA, the official tourism organization charged with encouraging people around the world to visit and explore the USA. The Discover America launch campaign was revealed yesterday at the International Pow Wow Travel Conference in L.A., and I am truly excited for what is to come--especially in digital and social!

Stay tuned but for now show your support for USA tourism by doing the 5 things below:

1) Watch the "Land of Dreams" Full Length Video starring Rosanne Cash

Here's the Making of the Discover America campaign and "Land of Dreams" TV spot

2) Explore the awesome DiscoverAmerica.com website where you can download the "Land of Dreams" track from Rosanne Cash for free and explore 250 unique USA experiences 

My friend and very own manager several years back from London Sam Edwards is featured in one of the travel journals here

3) "Like" the Discover America Facebook Page: Facebook.com/DiscoverAmerica

and/or visit the in-country Facebook pages here

 4) Follow @DiscoverAmerica on Twitter 

or our country handles @discoverusaJP (Japan), @discoverusaUK (UK), @discoverusaCA (Canada) and @discoverusaQC (French Canada)

5) Update your Facebook Timeline cover photo with a beautiful USA photo here

It's really easy to do!

Check out my out snazzy profile! But more importantly, check out the Grand Prismatic Spring (shown in the cover) at Yosemite National Park, learn more about it here